A modern look at where golf is going — and the forces shaping it today.

Golf is changing quickly. New audiences, new formats, new technologies, and a fresh cultural energy are reshaping how people play, watch, and connect with the game. EvolGolf exists to make sense of that moment — offering clear, accessible insight into the trends defining modern golf and the future the sport is moving toward.

This isn’t a site about swing tips or equipment reviews.
It’s about the culture, people, ideas, and experiences shaping the game right now.

If you’re curious about why golf is changing — not just that it’s changing — you’re in the right place.

Why EvolGolf Exists

Golf is going through one of the biggest identity shifts in its history.

• Younger golfers bringing new energy

• Women entering the game in record numbers

• Simulators and new formats expanding access

• Technology reshaping practice and play

• Tours evolving and experimenting

• Culture influencing how the game feels

Yet most golf media still covers scores, instruction, rumors, and gear.

EvolGolf offers a different perspective:
a clearer, more modern understanding of the forces shaping golf’s evolution.

It’s commentary, context, and culture — not content for content’s sake.

What You’ll Find Here

EvolGolf covers the ideas shaping today’s game across five themes:

The Modern Game

The innovations, formats, and technology redefining how golf is played and experienced.

The Tours & The Players

The people and storylines shaping competition — and what today’s moments signal for golf’s next chapter.

Culture & People

The audiences, creators, communities, and cultural forces behind the game’s growing reach and relevance.

Courses & Experiences

The places, designs, and travel moments that influence how golfers connect with the game.

The Business of Golf

The strategies, brands, and shifts driving the golf industry and its long-term future.

Every piece is written with curiosity, clarity, and respect for the sport — for readers who care as much about where golf is going as where it’s been.

About the Founder

EvolGolf was created by Matt Nitowski, a lifelong golfer and brand strategist who brings a modern lens to the sport.

Matt has led brand and marketing work across entertainment, retail, and consumer industries, helping shape how audiences understand companies, content, and culture. He brings that same strategic mindset to golf — connecting data, trends, and human behavior to explain how the sport is evolving.

A Los Angeles–based golfer with more than 35 years in the game, Matt carries a 5 handicap and has been connected to golf his entire life — from working the range at Oakmont Country Club in high school to serving as standard bearer at the 1994 U.S. Open playoff.

EvolGolf reflects that blend of experience:
deep respect for golf’s traditions and a fascination with the ways it continues to modernize.

A Note on the Name

“Evol” nods to both evolution and love — because this platform was created for people who truly love the game and want to see it grow in thoughtful, meaningful ways..